What Does a REALTOR© Do to Earn Their Commission?

There are times that I'll come across someone who tells me they don't need a Realtor© to buy or sell their home, and although I would tend to agree with a very small minority of those people, most times I politely disagree.  

A day in my life may look simple to an outsider, but that's the art of being a great Realtor© - making the process seem seamless and simple.

Here are just a few of the things I am most likely doing (some simultaneously) just in one day:

  • Schedule Showings
  • Schedule Listing Appointments
  • Maintain Required Continuing Education
  • Deliver Earnest Money On Time
  • Coordinate Property Inspections
  • Keep Up With Mortgage Company Progress
  • Verify Buyer’s New Homeowner’s Insurance
  • Coordinate Home Warranty Company
  • Negotiate Counteroffers
  • Schedule Closings
  • Attend Closings
  • Get All Disclosures Delivered & Signed
  • Keep The Transaction On Track
  • Provide Educational Materials to Consumers
  • Keep Your Blog Active
  • Maintain Active Social Media Profiles
  • Answer the Phone ALL DAY & NIGHT
  • Return Missed Phone Calls
  • Return Emails ASAP
  • Follow Up With Website Inquiries
  • Keep Up With Changing Laws
  • Run Comparables for Buyers & Sellers
  • Determine Accurate Pricing
  • Help Stage & Present Properties
  • Meet the Appraiser at Property
  • Meet the Inspector(s) at Property
  • Show Hundreds-Thousands of Homes Each Year
  • Get Signed Contract to Title Company
  • Negotiate Repairs
  • Keep Clients Updated With Each Step
  • Provide Comps for the Appraiser
  • Coordinate Closing
  • Review HUD-1 for Errors
  • Make Sure There is a Clear Title
  • Explain the Contract to Clients
  • Provide Advice on Offer Price
  • Explain The Current Real Estate Market
  • Explain Pros & Cons of Each Neighborhood
  • Verify Completion of Repairs
  • Make Sure The Loan Funds
  • Schedule & Attend the Walkthrough
  • Dispute Low Appraisals
  • Verify Delivery of Title Commitment
  • Remind Clients to Schedule Utilities
  • Manage Your Online Reputation
  • Compete with 1,000’s of Realtors for Business
  • Deal With Vendors
  • Keep MLS Listing Data Current
  • Attend Real Estate Conferences
  • Network with Local Home Builders
  • Coordinate Open Houses
  • Check Up On Past Clients
  • Drop off and pick up my kids from school, take them to after-school activities, cook dinner, clean the house, bathe the kids, put them to bed
  • Manage to spend time with my husband

So why do some people still think my job is easy?  It's simple! Much of what I do is done behind the scenes. I pride myself on my client's positive feedback.  I absorb most of the stress of the home buying and selling process so that my clients can relax.

It is very rewarding to be an advocate for people during this time in their lives, and my clients turn into friends long after the transaction is over.  

It's a fun job, with many moving parts. It's not for everyone, but for those of us who are in it to make our clients' lives easier, the most rewarding part is a heartfelt "thank you."


Nadia AnacComment